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Intro


DUPLELAB IS A LABORATORY OF MULTIMEDIA STORYTELLING BASED IN HONG KONG.

We specialize in helping brands to communicate ideas and solve business problems through stories, narrative and multimedia content.

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Intro


DUPLELAB IS A LABORATORY OF MULTIMEDIA STORYTELLING BASED IN HONG KONG.

We specialize in helping brands to communicate ideas and solve business problems through stories, narrative and multimedia content.

DupleLab is operated as a laboratory of multimedia storytelling because of our particular creative process.

DupleLab services cater to the new emerging communication needs that have shifted the way brands, entrepreneurs and institutions convey their messages.

We bring together our expertise in communication, marketing, broadcasting and documentary making to help businesses achieving a multimedia language of their own to create meaningful engagement across contexts, social media platforms, technologies and devices. Both online and offline.

We empower brands to take the role of creators by learning how to communicate their business stories and projects in an engaging way. We do that through the videos and multimedia content we produce; as well as by developing workshops and providing consultancy services which bring brands, startups and SME’s the necessary skills to be able to judge and understand the logic behind stories and business narrative.

visual storytelling

Personalization is at the core of all our projects because we believe in the importance of being loyal to individuality in the digital world. We know how to read between the lines and how to make the most of different cultural contexts and cultures.

This effort may include the development of multimedia content and strategies that effectively transfer brands' corporate identities from the traditional offline context to online.

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Our take


MULTIMEDIA CONTENT:

Our branded content creations are designed for the digital arena and they integrate the necessary communication and marketing tools to create critical audiovisual identities.

 

Our take


MULTIMEDIA CONTENT:

Our branded content creations are designed for the digital arena and they integrate the necessary communication and marketing tools to create critical audiovisual identities.

 

We believe in the power of communicating through multimedia stories.

Our view is that engaging brands need to develop sharp multimedia identities able to generate digital conversations that reflect their unique brand personality and journey online.

We bring a more innovative edge to traditional formats such cult branding, advertorials, branded content and corporate videos inspired by our strong background in news reporting and documentary making across Asia.

Our goal is to help brands generate exciting content through engaging storytelling and smart use of new audiovisual technology. We are constantly experimenting with the latest equipment to find ways of making our clients’ video stories stand out.

We create engaging content for blogs, websites, kickstarter campaigns, social networks and any new media platform; as well as multimedia content for events, product launches or any other situation that may require communicating through images.  

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Services


CONSULTANCY SERVICES AND PROFESSIONAL WORKSHOPS:

Our innovative workshops integrate a set of journalistic practices, methodologies and skills to empower our clients to think about themselves as engaging storytellers; both at the workplace and at the marketplace.

 

 

 

Services


CONSULTANCY SERVICES AND PROFESSIONAL WORKSHOPS:

Our innovative workshops integrate a set of journalistic practices, methodologies and skills to empower our clients to think about themselves as engaging storytellers; both at the workplace and at the marketplace.

 

 

 

Our workshops help brands achieve their goals as visual storytellers and content creators in different ways:

  • Business storytelling

Integrating narrative into the core of brands’ identities. Find out how to create your own voice and define your business culture and contribution to society while using narrative to create experiences and trigger emotional journeys that stick to your brand message. These methodologies can be of value during business presentations, product pitches, client meetings or conferences; as well as to reach audiences through multimedia content in blogs and social networks.

  • Video in content marketing across company’s diverse businesses

Video in content marketing across company’s diverse businesses. Your organization ’s approach to video: in house or external production? This training will tackle how to optimize resources and manage output expectations depending on your organization’s video strategy.

  • Organizations as content creators

Make engagement your most valuable asset. This training will bring in depth insight on how to add real value to the content creation process by taking into account the complexity of societies and the positive impact that brands have on them. Bring your content beyond entertainment and use it as your best tool to communicate intrinsic values.

  • Effective management of editorial content

Understanding the basics of editorial content management will bring potential to your content and effectively transfer your business’ core identity and mission onto your digital content.         

  • Cross cultural communication

How your products and services are perceived may have different implications across cultures. Understanding the complexity of societies is key to unleashing the potential of initiatives and projects across international audiences.

  • Earning valuable media exposure

Lack of necessary skills about how to answer journalistic questions while sticking to your organization’s message and core values may put at risk your business project. Maximize media exposure by learning the basics of how to deal with the press.

  • Communicating with images

Learn the fundamentals of using multimedia content to strengthen your identity and initiatives across the online and offline spheres.

 

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Clients


WE WORK WITH ENGAGING BRANDS FROM MULTIPLE SECTORS.

Clients


WE WORK WITH ENGAGING BRANDS FROM MULTIPLE SECTORS.

Fashion

Sports

Entertainment

Media

New technologies

Arts

Culture

Education

Startups

Non-profit

Our clients include Morgan Stanley, Hong Kong City University, WHub, VICE, Bloomberg, BBC, Al Jazeera English, The New York Times and the CNN.

We have collaborated with General Assembly, Paperclip Startup Campus, Hong Kong Science and Technology Park (HKSTP) and the Elevator World Tour.

 

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